Monday, June 04, 2007

You know what the say about men who drive big cars…..

..and they don’t come much bigger than the 6.1 litre hemi V8-powered Chrysler 300C SRT-8.

But why place an ad for one next to an article on Tim Flannery’s response to the poll-driven Howard government carbon trading scheme?

Sites run by big media such as New Ltd. are pretty savvy with their ad placement, so who’s the target audience for this one?

Not your hybrid-driving environmentally-concerned greenie, that’s for sure. With fuel economy of around 20 litres per 100 km, it’s gotta be somebody who’s insecure enough to want to spend all that money just to drive a gangsta car. Someone who would read articles about Australian of the Year, Tim Flannery, solely because they detest him. Perhaps, someone who, through ignorance, questions the reality of anthropogenic global warming.

Oh, I know!!!

Kind of a small demographic though. Not sure how successful that campaign will be.